Location, location, location – how it affects response rates

December 17th, 2014

When it comes to getting the widest possible selection of talent for your job ads, it’s important to have a sense of place!

After all, when most of us are applying for jobs, we have a clear idea of where we want to be based and how far we are willing to travel each day. Family circumstances, commuting times and costs, parking and public transport routes all play their part.

So location will be a crucial factor, even in deciding whether to apply for a role. Bear this in mind for your online recruitment to maximise your chances of attracting the highest calibre of applicants.

For example, if you advertise your location as just a county, you may receive fewer applications.

This is because when they are looking on a jobs board, job hunters are encouraged to search by town or postcode, and give an idea of how far they are prepared to travel from there.

Because job boards want to give candidates tailored search results, if you only supply a county, anyone basing their job search on a town or postcode, even within that county, won’t see your advert – because the job board can’t guarantee the search criteria of town or postcode is matched.

So don’t just use county or even town, but add a variety of postcodes. And it’s worth knowing which job boards show the postcodes on their ads – Monster and Total Jobs do for example, Reed and Jobsite don’t. Some just use the postcode for matching candidate searches.

At Simplified Recruitment, we’re not just another agency or job board. We save you time by allowing you to post your vacancies to a number of relevant online job advertising locations so that you are quickly given an extensive candidate shortlist, cost-effectively.

Download our helpful guide to advertising here and ask us to call you back for a more detailed chat about your requirements.

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