Keywords are what candidates use in their job search to find vacancies that are most relevant to them. More often than not, they’re things like job titles, qualifications, skills, experience or software packages.
Keywords have massive implications for whether your job vacancies are returned at the top of the results when people do jobsite searches. And the more often a keyword is used in an ad (within reason), the higher up the search results your job will appear. Equally, your target audience will be wider the more varied your keywords are.
That means giving serious thought to which phrases are most relevant to the role you’re advertising, and what applicants might use to find a job like the one you’re recruiting for.
Brainstorming, looking at competitor adverts and the free keyword research tools available online can all help.
Here are some pointers to effective keyword use:
- It’s important to be as specific as possible. For example say financial services sales job rather than sales role.
- Are there any industry-specific terms or acronyms that could be important? Or abbreviations?
- Use alternative titles as well, especially throughout the job spec. such as Internet Marketing Manager as well as Online Marketing Manager.
- Vocational qualifications or software packages used in a role can make effective keywords.
- Repeat the job title throughout the ad, but don’t repeat any keyword more than six times – the job board will just consider your advert to be spam and place it at the bottom of the list.
- Use keywords in proper context in your copy, so that they make sense, rather than throwing them all in a random list at the end.
At Simplified Recruitment, we’re different to the standard recruitment agency. We make recruitment simple and cost-effective, while integrating it seamlessly with social media and job boards.
Ask us to call you back today to discuss your needs, and download our free, helpful guide to online advertising here.